Festivals are more than a night out. They are shared cultural moments — intense, collective experiences that linger long after the final set ends.
As festival culture expands globally, that experience is being stretched across borders. Established events are launching international editions, while regional festivals increasingly attract fans from around the world. But as audiences globalize, the digital infrastructure behind live events is showing cracks.
The global live events industry was valued at $1.3 trillion in 2025 and is projected to approach $2 trillion within five years. Yet the systems that support ticketing, identity, access, and payments are struggling to scale — often at the expense of fan experience.
Attending a festival has become increasingly complicated. Buying a ticket, entering the venue, and paying on-site often require multiple apps, logins, and disconnected platforms.
The experience is familiar: a fan arrives at the Gate , excited to scan their QR code, only to be told they must download another app. Identity verification — now common at large events — adds friction, and the problem compounds from there.
The identity used to purchase a ticket rarely carries over to resale or transfer platforms. Add-ons, upgrades, or perks often require separate accounts. On-site payments introduce yet another system.
Many festivals and venues now rely on closed-loop payment apps, with no alternative options. Fans must download a new app for every event, create a new account, and re-link a payment method each time. Even loyal attendees rarely have a persistent profile or wallet that follows them from one venue or festival to another.
Digitalization was meant to streamline the experience. Instead, fragmentation has made it slower, more cumbersome, and less intuitive.
Electronic music festival Zamna has experienced these challenges firsthand.
Founded in Mexico in 2017, Zamna quickly evolved from a regional event into a global brand, hosting editions in Tulum, Ibiza, Miami, San Francisco, Sharm El Sheikh, Chile, Buenos Aires, and Madrid. With that expansion came operational complexity — and a need for a more unified digital layer.
To address this, Zamna partnered with FG Wallet 2.0, a cryptocurrency wallet project, and REDX, a Web3 entertainment platform, to consolidate identity, access, and payments into a single experience.
The FG Wallet 2.0 is designed as a festival companion rather than a generic crypto product. Through the wallet, attendees can:
The aim is continuity — one profile that follows the attendee from ticket purchase to venue entry and beyond.
Festivals are also about memory. Fans often keep wristbands, tickets, or cups as physical souvenirs. Zamna plans to extend that behavior into the digital realm, allowing attendees to store event-linked digital collectibles that preserve aspects of the experience over time.
Payments are another focus. Zamna and FG plan to enable on-site payments through the wallet, reducing reliance on venue-specific apps. FG Wallet 2.0 is available on both the App Store and Google Play.
Through its integration with REDX, the wallet supports peer-to-peer transfers and card payments where available. The REDX token is positioned as an optional payment method within the ecosystem, intended for use across tickets, tables, drinks, and merchandise — potentially with discounts attached.
Crucially, the system does not force users into crypto-native behavior. The goal is flexibility, not conversion.
For attendees, the technical architecture remains largely invisible. What they notice is smoother access, fewer interruptions, and a sense that the experience doesn’t reset at every checkpoint.
Zamna already has a foundation to build on. With more than one million registered online members, the festival uses NFTs to reflect attendance and participation, allowing elements of the event to persist digitally beyond the physical venue. This opens new ways for fans to stay connected to artists and festivals over time.
The partnership between Zamna, FG Wallet 2.0, and REDX reflects a broader shift in how Web3 is being deployed in established industries. Rather than attempting to replace existing systems, blockchain-based tools are settling into operational roles, strengthening identity, access, and continuity where legacy infrastructure falls short.
Web3 will only matter in live events if audiences barely notice it.
As festivals scale globally, they pressure-test the infrastructure behind identity, access, and payments at real-world scale. Zamna’s approach suggests that the future lies not in flashy crypto features, but in quietly fixing what’s broken.
By building an invisible bridge between Web2 and Web3, Zamna is betting that better infrastructure — not louder technology — will define the next era of global live experiences.
As festival culture expands globally, that experience is being stretched across borders. Established events are launching international editions, while regional festivals increasingly attract fans from around the world. But as audiences globalize, the digital infrastructure behind live events is showing cracks.
The global live events industry was valued at $1.3 trillion in 2025 and is projected to approach $2 trillion within five years. Yet the systems that support ticketing, identity, access, and payments are struggling to scale — often at the expense of fan experience.
Fragmentation Is Breaking the Fan Journey
Attending a festival has become increasingly complicated. Buying a ticket, entering the venue, and paying on-site often require multiple apps, logins, and disconnected platforms.
The experience is familiar: a fan arrives at the Gate , excited to scan their QR code, only to be told they must download another app. Identity verification — now common at large events — adds friction, and the problem compounds from there.
The identity used to purchase a ticket rarely carries over to resale or transfer platforms. Add-ons, upgrades, or perks often require separate accounts. On-site payments introduce yet another system.
Many festivals and venues now rely on closed-loop payment apps, with no alternative options. Fans must download a new app for every event, create a new account, and re-link a payment method each time. Even loyal attendees rarely have a persistent profile or wallet that follows them from one venue or festival to another.
Digitalization was meant to streamline the experience. Instead, fragmentation has made it slower, more cumbersome, and less intuitive.
Zamna’s Attempt at a Unified Festival Experience
Electronic music festival Zamna has experienced these challenges firsthand.
Founded in Mexico in 2017, Zamna quickly evolved from a regional event into a global brand, hosting editions in Tulum, Ibiza, Miami, San Francisco, Sharm El Sheikh, Chile, Buenos Aires, and Madrid. With that expansion came operational complexity — and a need for a more unified digital layer.
To address this, Zamna partnered with FG Wallet 2.0, a cryptocurrency wallet project, and REDX, a Web3 entertainment platform, to consolidate identity, access, and payments into a single experience.
One Wallet for Tickets, Identity, and Payments
The FG Wallet 2.0 is designed as a festival companion rather than a generic crypto product. Through the wallet, attendees can:
- Purchase tickets
- Scan entry passes at the gate
- Access benefits and perks
- Reduce repeated identity checks across the event journey
The aim is continuity — one profile that follows the attendee from ticket purchase to venue entry and beyond.
Festivals are also about memory. Fans often keep wristbands, tickets, or cups as physical souvenirs. Zamna plans to extend that behavior into the digital realm, allowing attendees to store event-linked digital collectibles that preserve aspects of the experience over time.
Payments are another focus. Zamna and FG plan to enable on-site payments through the wallet, reducing reliance on venue-specific apps. FG Wallet 2.0 is available on both the App Store and Google Play.
Payments, Tokens, and Optional Web3 Utility
Through its integration with REDX, the wallet supports peer-to-peer transfers and card payments where available. The REDX token is positioned as an optional payment method within the ecosystem, intended for use across tickets, tables, drinks, and merchandise — potentially with discounts attached.
Crucially, the system does not force users into crypto-native behavior. The goal is flexibility, not conversion.
Making Web3 Invisible — and Useful
For attendees, the technical architecture remains largely invisible. What they notice is smoother access, fewer interruptions, and a sense that the experience doesn’t reset at every checkpoint.
Zamna already has a foundation to build on. With more than one million registered online members, the festival uses NFTs to reflect attendance and participation, allowing elements of the event to persist digitally beyond the physical venue. This opens new ways for fans to stay connected to artists and festivals over time.
The partnership between Zamna, FG Wallet 2.0, and REDX reflects a broader shift in how Web3 is being deployed in established industries. Rather than attempting to replace existing systems, blockchain-based tools are settling into operational roles, strengthening identity, access, and continuity where legacy infrastructure falls short.
The Real Test for Web3 in Live Events
Web3 will only matter in live events if audiences barely notice it.
As festivals scale globally, they pressure-test the infrastructure behind identity, access, and payments at real-world scale. Zamna’s approach suggests that the future lies not in flashy crypto features, but in quietly fixing what’s broken.
By building an invisible bridge between Web2 and Web3, Zamna is betting that better infrastructure — not louder technology — will define the next era of global live experiences.
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